SEO Challenges: Website Traffic Flow

One of the challenges with SEO work is that the ranking pages are not necessarily the pages that you want people to jump on. Usually, this happens when you have blog pages or item pages with detailed descriptions that outperform your “main pages.” How does this happen? I created a visual to explain how websites…

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Clubhouse: SEO Fundamentals 7-13-21

This week’s meeting was a little light on the range but not missing any of the depth. Some Topics discussed in Clubhouse SEO Fundamentals: How do you rank better in Google My Business (GMB) for specific keywords? Complete descriptions in all the fields using the keyword you want to be ranked for. Photos with descriptions…

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Clubhouse: SEO Fundamentals 6-29-21

In this meeting, we had some great insights as we answered fewer questions, but did some deeper dives into the questions we are given. If you want to listen in or want to join us, please download the Clubhouse app and send me a note so I can get you an invite. Please note this…

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Clubhouse: SEO Fundamentals 6-22-21

This weeks SEO Tips, Insights & Questions This week’s discussion revolved around some basics of SEO efforts, with a few technical questions. Here is an excerpt/overview of some of the questions.   SEO Questions: How do we address the SEO basics? Learn the flow of SEO and leat some of the basics of SEO There…

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Clubhouse: SEO Fundamentals 6-15-21

SEO Fundamentals: Highlights Today I had the chance to open the room and discuss the basics of SEO that I created called the 4 C’s. You can see what I presented in the SEO methodology section of my site. There were not too many questions about the basics. Some Questions from the Session How Often…

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SEO ROI (Return on Investment)

What is SEO ROI? It’s Search Engine Optimization Return On Investment. Ideally, the benefit of the SEO service should outweigh the cost. Here are some thoughts about calculating the cost. Simple SEO ROI Formula: Change in # of visitors X Conversion Rate X Average Sale = Revenue Revenue from SEO efforts – Cost of SEO=…

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Waymaker SEO Agency: Year One

I made it—one year as an SEO agency owner. The truth is, this is the second time being a digital marketing service provider. Learning from my experience (over 10 years) and other consulting efforts, this definitely the first year strictly as an SEO Agency. What did I learn in this first year? What Waymaker SEO…

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DIY WordPress SEO | Some tips

WordPress SEO | Some Tips When it comes to WordPress SEO, there are a lot of options but I prefer Yoast SEO for my clients and for the DIY SEO folks. I love WordPress and all the cool functionality it provides. As a front-end developer and SEO strategist, this platform makes life so much easier…

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Website SEO, You don’t need a new website.

It is time for a new website? Concerned about Website SEO efforts? Recently I’ve talked to a few potential clients that are concerned about how their website is performing. They feel like the website is not doing well and there is something wrong. They are unsure how to pinpoint the problem. Sometimes it’s the way…

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Your Website is a leaky bucket | Website SEO Audit

SEO Code Errors are like holes in a bucket After almost two years of being back in the SEO world, I’ve noticed a huge problem that seems to be still unaddressed. Search engine optimization (SEO) is essential to any website’s success. It helps businesses and organizations reach their target audience and increase online visibility. However,…

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