How SEO Agencies Know You’re Doing Your Part

When you sign up to work with an SEO agency, you might be surprised by how much work you’ll be doing and the information you learn. Working with an SEO agency doesn’t always mean they will do the work for you. On the contrary, they will work with you, supplying you with the resources and information you need to improve your website’s SEO.

 

When you have your first few meetings with an SEO consultant, they’ll get to know you, your website, your goals, and your niche. They will gather much information for you and show you how to fix everything, from keywords to code errors. For smaller websites, this might not be as difficult, however for websites with thousands of pages, this can seem like a daunting task.

 

After your first month of making optimizations, you might feel you’re making a lot of progress or getting nowhere. You might not have gotten that far into optimizing your web pages, so how will your SEO agency know you’re on the right track and doing your part?

Meetings and Progress Reports

When working with an SEO agency, it’s highly recommended that you have several meetings, whether weekly, monthly, or every few months. At these meetings, you will make decisions based on the data you and your SEO agency have collected. The information should have the date in clear visuals to show what is happening on the site. 

 

Getting these reports isn’t difficult. Plenty of tools are available, including Google Search Console and Google Analytics (GA4). Your SEO analyst can also check this with you to confirm work is being done.

 

Initially, weekly meetings are best for learning your website’s statistics and analyzing your routine reports. Weekly meetings will also help you get into the habit of regularly optimizing your webpages to tackle your SEO plan.

 

After weekly meetings, you’ll probably want to switch to monthly meetings. This is where your SEO agency will know you are doing your part with your SEO strategy. They will report to your changes on your website and see how far into your SEO strategy you are, whether you’re optimizing older pages or ensuring new content falls into your SEO strategy.

 

Once you’re well into your SEO plan and have a good flow with optimizing your content, you will likely want to move to meetings every few months to follow up. These meetings, along with analyzing your progress reports, will help you and your SEO consultant understand how well the SEO strategy is working.

 

If at any point you both notice that not enough progress is being made, you should analyze your results. Are you tackling issues individually, or are you fixing all the issues on one page at a time? Has there been a recent core update that can shake up the SERPs and cause keywords to shift?

Learning SEO with Your SEO Agency

One thing your SEO agency should do is teach you SEO basics. This will ensure that you follow through on their recommendations and can optimize your site. If something takes more time to explain, they will recommend their favorite websites and programs to track SEO.

 

Additionally, to be able to optimize your site based on your agency’s recommendation, you should invest some money and time in SEO classes, literature, and podcasts and subscribe to some newsletters. Doing so will help you stay on top of any changes and learn more efficient ways to optimize.

What Will Happen if I Don’t Do the Recommended SEO Strategy?

If you have already taken the time and spent the money to call an SEO agency and don’t like the strategy or don’t want to do it, you should speak up. You can talk with your SEO consultant to discuss a better way to do things. If you don’t, your site is at risk for:

 

1. Ranking for words with no conversion: impressions won’t lead to visits
2. Ranking for words with no intent: you will get visits but no leads
3. Rankings that won’t move and will drop
4. Reduced organic visibility and traffic due to competing sites ranking better
5. Drop in conversions and click-throughs 

 

While it might seem intimidating to start following through with an SEO strategy, it is well worth it for your website. You probably won’t see any immediate results, but in the long run, things will get better if you stick to the core values of SEO.