SEO ROI (Return on Investment)
What is SEO ROI? It’s Search Engine Optimization Return On Investment. Ideally, the benefit of the SEO service should outweigh the cost. Here are some thoughts about calculating the cost. Simple SEO ROI Formula: Change in # of visitors X Conversion Rate X Average Sale = Revenue Revenue from SEO…
Waymaker SEO Agency: Year One
I made it. One year as an SEO agency owner. The truth is, this is the second time being a digital marketing service provider. Learning from my past experience (over 10 years) and other consulting efforts, this definitely the first year strictly as an SEO Agency. What did I learn…
WordPress SEO | Some tips
WordPress SEO | Some Tips When it comes to WordPress SEO, there are a lot of options but I prefer Yoast SEO for my clients and for the DIY SEO folks. I love WordPress and all the cool functionality it provides. As a front-end developer and SEO strategist, this platform…
Website SEO, You don’t need a new website.
It is time for a new website? Concerned about Website SEO efforts? Recently I’ve talked to a few potential clients that are concerned about how their website is performing. They feel like the website is not doing well and there is something wrong. They are unsure how to pinpoint the…
Your Website is a leaky bucket | Website SEO Audit
SEO Code Errors are like holes in a bucket After almost a year of being back into the SEO world, I’ve noticed a huge problem that seems to still be unaddressed. So many websites are still having a significant number of code errors on their website. These code errors reduce…
Being a Small Business Owner 2020
Reflections on being a Business Owner Here we are. The end of 2020 and looking down the barrel of 2021. Being a business owner; running an SEO agency there are some interesting things that I’ve learned in the last few months. Business Ownership is tough There is no boss, there…
SEO Competitor Analysis
Comeptitor Insight I thought I would share a few thoughts on competitors for Search Engine Optimization (SEO) efforts. That’s what I call SEO Competitor Analysis. I’ll frame this into a simile. Search Engine Optimization is like a marathon. In a marathon, the goal is to get to the end. The…
Basics of SEO
We made a video about the basics of SEO. Enjoy. Overview of our SEO Video We thought we start at the beginning and talk through why SEO is important and why people may need it. It starts with Search Engines crawling websites, sending back information to their servers. When users…
Two Tips to improve SEO
With almost every client there is an “Ah-ha!” moment when we talk through the SEO process and what needs to be done to improve their website. These two tips are quick and easy ways to boost your SEO score. SEO Tip #1: Use Alt Tags Alt tags are a piece…
SEO Keywords Ranking
One of the largest facets of Organic SEO work is Keywords Ranking. You generally want your website to rank well for a range of keywords. This process is centered around using keywords in a strategic way to increase the chance that when someone enters a keyword into a search engine,…