Our SEO Backlink Building Process
One of the most important elements for Search Engine Optimization is having stronger relevant sites linked to your website. Ideally, this would happen completely organic, but with the number of websites, social media sites, and other distractions online, backlinks may need some help. This is where a Backlink Strategy is important.
I leverage the connections and resources that you already have in place to build a backlink strategy. Together we try to formalize your existing relationships with online representation.
Competitor Analysis: Evaluate your competitor's backlinks, and look for opportunities.
Trade/Industry Sites: Numerous websites speak to or represent your industry; an article listing with them can help bolster your backlink profile.
Media Sites: The media is always looking for new stories and best practices for various industries. Consider guest posting and article submissions.
Social Media Links: Having your website on popular sites is beneficial. Even if there is a no-follow link, there are social signals that Search Engines pick up as they crawl these sites.
Listing SItes: These are a two-edged sword. Essentially they feature your name and business on their website and actively rank for similar keywords. Use these conservatively.
Badging: Do you have a product or service that people use on a regular basis? Think about creating a badge (image with a link) to give people that use your product or service.
Backlink Strategy & Maintenance
If you produce quality content that has value to readers, your website will build backlinks organically. You also may have some less desirable websites linking to your website.
Once a month, you should check your backlinks and look for irrelevant and possibly toxic sites. These sites will bring down the rankings for your website.
Also, check for any website that agreed to backlink to your site, especially if there is a listing fee or service fee. Ideally, you should never be paying for a backlink.
If you want an audit of your backlinks, please click the link below. We can provide details about the types of backlinks, the nature of the links, and how they may be helping or hindering your efforts.
Competitor Backlink Audit
Get a list of your competitor's backlinks. Use this data to inform your backlink strategy. See which websites are connected to your competitors and which may provide a link for your site.
Backlink Strategy Creation
Getting natural backlinks can be tough. The key is to create a plan that aligns with your company values and represents the connections you make in an offline effort. We can help you form a plan.