Here are a few industries we have served:
We start Waymaker SEO in 2020. IN 2023 we became Waymaker SEO LLC. During this time, we have had the pleasure of serving a handful of industries with their SEO needs. We have a list below with some results and some challenges.
| Industry | SEO Successes | Unique SEO Challenges |
| Affiliate Marketing Sites | Improved search engine rankings and increased website traffic, time on site, sales, and ad revenue for targeted keywords. | Ensuring compliance with search engine guidelines, avoiding penalties for tactics such as keyword stuffing and paid links. |
| Artists | Enhanced artwork and exhibition visibility leads to increased brand recognition and sales. | Competing with other artists and galleries for top rankings, building quality backlinks to improve the domain authority. |
| Attorneys/Lawyers | Increased visibility for specific legal services and geographic areas, leading to more targeted leads and clients. | Managing negative reviews and online reputation, complying with legal advertising restrictions for specific practice areas and jurisdictions. |
| Beauty Treatment | Increased local visibility and exposure to the target audience searching for specific beauty treatments, resulting in higher sales. | Balancing local SEO with global brand recognition, managing online reputation and customer reviews. |
| Bloggers | Improved search engine rankings, leading to increased brand exposure and follower growth for targeted keywords and content.. | Staying up-to-date with changing search engine algorithms and trends, staying ahead of ranks, and creating content that other compete against quickly (trends). |
| Business Coaches | Increased visibility for specific coaching services and geographic areas, leading to more targeted leads and clients.. | Balancing local SEO with global brand recognition, managing intense competition for vague terms. |
| Churches | Increased visibility for specific church services and events, leading to increased attendance and community engagement. | Balancing local SEO with global brand recognition and not trying to "sell the church." |
| Colleges (Private) | Increased visibility for specific academic programs and geographic areas, leading to more targeted enrollment and inquiries. | Competitive landscape, balancing SEO with other recruitment efforts such as social media and paid advertising. |
| Environmental Consulting | Improved search engine rankings, leading to more targeted leads and revenue for specific environmental consulting services. | Balancing local SEO with global recognition for specific environmental issues, niching services, and limiting obfuscating terms. |
| Financial Services | Improved search engine rankings for specific financial services and geographic areas, leading to more targeted leads and site engagement. | Complying with legal and regulatory requirements for financial advertising, balancing local SEO with global brand recognition. |
| Influencers/Content | Improved search engine rankings, leading to increased brand exposure and follower growth for targeted keywords and content. Increase time on site for Ad revenue goals. | Staying up-to-date with changing search engine algorithms and trends, building quality backlinks to improve the domain authority. Saving the creator's time and helping prioritize efforts. |
| Interior Designers | Improved search engine rankings, resulting in more targeted leads and revenue for interior design services. | Balancing local SEO, time management, and page speed issues (due to image-heavy sites), competing with other interior designers for top rankings on search engines. |
| IT Firms | Improved search engine rankings for specific IT services and geographic areas, leading to more targeted leads and revenue. | Balancing local SEO with global brand recognition, staying up-to-date with changing technology and search engine trends. |
| Marketing Agencies | Improved search engine rankings for specific marketing services and geographic areas, leading to more targeted leads and revenue. | Competing with other marketing agencies for top rankings. |
| Non-Profit (Education) | Increased visibility for specific non-profit educational programs and initiatives, leading to more targeted donations and impact. | Balancing local SEO with global recognition for specific education issues. Limited budget, time, and need for dovetail marketing efforts. |
| OEM Manufacturers | Improved search engine rankings, leading to more targeted leads and revenue for specific OEM products and services. | Balancing local SEO with global brand recognition, competing with other manufacturers and suppliers for top rankings on search engines. Parsing out Consumer traffic from B2B traffic. |
| Podcasters | Improved search engine rankings, leading to increased listenership and revenue for targeted podcast content. | Competing with other podcasters for top rankings on search engines, staying up-to-date with changing search engine algorithms and trends. |
| Restaurants | Increased visibility for specific cuisine types and geographic areas, leading to more targeted leads and revenue. | Competing with other restaurants for top rankings. Competing with substitute competitors. |
| Supply Chain Providers | Improved search engine rankings for specific supply chain solutions, leading to more targeted leads and revenue. | Competing with other supply chain providers for top rankings on search engines. Hard-to-market solution mid-supply chain. |
| Trade Schools | Increased visibility for specific trade school programs and geographic areas, leading to more targeted enrollment and revenue. | Competing with other trade schools for top rankings. |
Shared Challenges
Code Errors
Keyword Selection
Keyword Selection is a common challenge, from word order, plurals, localization, and modifiers. Added to this were consumer search terms vs. industry terms.
Prioritizing
All my clients had the challenge of limited time, budgets, and ability to determine priorities. We helped them size the SEO challenges and created plans to generate wins (quick fixes) and work big challenges down over time.
Want our Experience for you?
If you are in one of the industries listed above, we have experience we can bring to the table. This allows us to dive into your project quicker and help align projects to specific goals for your industry. Book a Free 15-minute call to start.
Don't see your Industry?
We focus on transferable skills and core SEO efforts. Our SEO processes are applicable in just about any industry, given a target audience, competitors, and some time with our clients.
Check out the links below to learn more about us and our processes.
