SEO Methodology: How Waymaker SEO does SEO.

SEO Methodology can be a complex system.  However,  I can explain even the most complex systems simply. You lose some of the nuances, but one should communicate the gist of what one is trying to do and accomplish.

I created a flowchart to show how Search Engines Index your site and how my SEO Methodology addresses this system.

Why SEO is Very Important

 

My SEO Methodology

SEO Audit 4 piece iconI have created a systematic approach to Search Engine Optimization.

Code: If the code is problematic, they may delay indexing, take longer to index your site, or index the parts they can access. Run a Code Audit, and Fix the Errors.

Content: Have a keyword strategy that includes implementing keywords per page. Write the content in a readable way that also uses the keywords—keyword Audit for optimization levels. Research keywords and choose the best options.

Community: Identity which websites are best to associate with and pursue backlinks. They should be in your industry and have a value other than their domain value.

Competitors: Know what the completion is like for specific keywords and phrases. Know competitors' strategies and connections and leverage that information for your SEO plan.

Clicks: I didn't cover this option above, but it is worth mentioning. A site search engine optimized with a strong keyword list can save you money on your pay-per-click options—the more relevant the ad, the lower the PPC cost.

Search Engines are Actively Crawling

Search SpiderPeople use the internet daily to find things they want to consume (like reading stories or watching videos), participate in (like social media posts/ play games), or find products/services that solve a need.

There are so many websites on the internet. Some companies actively try to sort and index them all. These companies act as intermediaries for people looking online. They allow you to search for things on their website and show you a list of websites they think fit your search. These companies use tons of data to determine how to offer you the best results. They make money from having your eyeballs using their search engine and then click on the page results.

So if they make money from the clicks, they need the correct information on the back end. This process is why search engine optimization is essential. These programs are actively crawling and indexing websites. If your site is not optimized, you may miss out on your site being correctly indexed and may not appear in search results for specific phrases.

My SEO Methodology and Your Website Competitiveness

Winning SEO IconThere are many reasons for creating a website; It can be a glorified marketing piece reinforcing an offline effort. It can be a platform for existing customers to get additional information. It can also be a lead generation source for your business.

Whatever your goal for having a website, it is on the internet and is competing for attention.

You should optimize your website for search so it does not miss out on the latter component of lead generation.

If you want your site to generate more business leads, help with the lead generation process, and improve conversion rates, then using my techniques and service will help.

Most clients see SEO results within 90 days.

Online/Digital Competition Is Complex

Complex SEO Process IconThere are several factors that search engines use to determine a website page's place for specific keywords. They are very complex. The challenge is that it's not just businesses competing online for particular keywords. There are information websites, other lead generation tools, directory sites, and people who hobby in a specific field, to name a few. You are competing for attention against multiple competitors.

Read our outlook on SEO Analysis: Online Competitors.

How to Compete in SEO; Understand the System

Increase conversion with SEO icon

  1. Robots: Understand the search engine spider process (see above). They crawl a website and take the information back to the search database. How much information Search Engines index and which Keywords they associate with your website depends on how well they can crawl it. In SEO, this is the first step, and why I say CODE is vital as part of a broader SEO.
  2. Users: Understand how search spiders crawl your website and index your website based on user intent. They crawl through your content and search for ways to associate your website with specific keywords and phrases. Have a keyword strategy that maps out to each page of your website. Use keyword-optimized content on your website. Identify which words are searched and write content that uses those words. Make sure it is still readable by humans.
  3. Connectivity: Understand how connectivity works online. Have your website associated with similar sites with higher values. Just like high school, a lot of reputation is by association. If your site is connected to other sites and seen as a positive element in a cluster, your site will rank better.
  4. Competitive Landscape: Understand where your competitors are and how they compete with you. Run an analysis of your competitors and determine what factors are contributing to their ranks. Mirror some of those strategies in your unique way.

Next Steps

If you are interested in having your website Search Engine Optimized, I suggest getting an audit of your website.

Read an Overview of Our SEO Audits

Read more about our SEO Audit Process and see if this is a service you may need to help your website grow.

Contact us for a Free 15 Minute SEO Consultation

Give us a little information about you, your website, and your needs, we can take a quick look and provide you some insights.