There are four areas that Waymaker SEO focuses on when it comes to SEO, and we provide Audits in each of these areas. Our Content Audit includes; SEO Keyword Audit, Keyword Rankings Report, Page Rankings, and more.
This audit will show you how your website is currently viewed by Search Engines and show which factors contribute to that view.
Once the audit is complete, together we then need to decide to:
- Optimize for what you have
- Pivot your content to higher searched words or,
- Create new content
Here are some more details on this process.
SEO Keyword Audit and Rankings
We start with your website and evaluate the words on the page, looking at frequency, location, and emphasis. This gives us a list of words on your site, we then check the search engines for rankings.
We also can pull you Google Analytics and Google Search Console data, to get another list of words and pages that Google has indexed and ranked.
You get a full-page report showing your rankings and keywords associated with your website. You also receive an excel document with the words and pages that are ranked for those words.
SEO Keyword Competitor Analysis and Keyword Gap
This report shows you how you compare against your competitors and shows you their rankings for your keywords.
We also pull a list of words they are using that you are not ranked for, which we can use to find new keywords to use.
SEO Keyword Research
This report will provide you with a list of keywords and show you the search volume, Competition Level, Expected VIsits, and Cost per click.
This is super helpful for businesses engaged in PPC efforts.
Organic Traffic Integration
This report shows you how your website is performing in the organic traffic, showing pages and keyword ranks for each page.
You can see which pages are bringing in clients and what words are making this happen.
Keyword Analysis and Breakdown
I provide you with a one-page over that breaks down your keywords by rank and search volumes. This information is backed by an excel spreadsheet that is parsed out, showing you which keywords have the best potential to be optimized or have new content created.
It's a low-hanging fruit report that properly implemented can increase the amount of organic traffic to your website, and make for an easy content creation guide.