Welcome to out Glossary of Terms. Sometimes people get lost in the myriad of words and worse...Acronyms.

Here is a list of words are used to describe Search Engine Optimization, it's process, and commonly used terms.

Black Hat

SEO Term for practices that are ethically questionable and most likely violate some sort of rule or guideline set by a government, an agency thereof, search engines providers, or Internet service providers. If caught for these violations, results can be very severe.


The programming information that is behind the scenes or unseen by a web user. Some of the elements are "coded" but may control how the site is used or what information is displayed.


This phrase has a specific meaning to SEO. It means the number of web searches that see your site and then click onto your website. The conversion is from impressions to clicks.


Search Engine programs that read your code an report back the information for indexing.


Removal of a page from a search engine index.

Featured Snippets

Information that displays towards the top of the Search Engine Results Pages.


Getting a page to be listed with a search engine, ideally to be displayed in search results.


The motivation of the web searcher using specific keywords.

Key Performance Indicator (KPI)

A measurable variable the demonstrates how a website site or SEO plan is performing.

Local Pack

A list of three sites that display for localized searches. Ex: "Taco shops near me"

Organic Search Results

A website or web page found for a specific keyword that is not part of a paid campaign.


Ordinal rank of page for a specific keyword.

Search Engine

A website or service that answers queries by displaying relevant results.

Search Engine Results Page

The page that displays the results of web search. It contains organic links, sponsored links and other data.

Website Traffic

The number of visits to a website.

Uniform Resource Locators (URL)

The address for your website or resources used for your website.

White Hat

SEO Practice that adhere to a set of best practices and do not violate rules or terms of service for search engines.



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