We put together a few resources for you to consider using in your Search Engine Optimization (SEO)Journey. If you need something not listed here please send me an email and I can get it added.

SEO Resources (Our Site)

We have resources that we have made to help explain SEO, tools we have developed to help clients, and checklists/worksheets to help people manage the SEO on their website. We also have a blog for other tips and tricks.

  • SEO FAQ Section: You may have a question and need some answers. We listed the most frequently asked SEO questions to help.
  • SEO Blog: TIps for a variety of SEO-related thoughts, questions, and news. We also post tools and resources regularly.
  • SEO Glossary: In SEO there are some unique phrases and terms. Learn a few terms here.
  • On-Page SEO Checklist/WorkSheet: A checklist of On-Page SEO things you need to be aware of to keep a positive SEO score.

SEO Resources (Off-Site)

Here are some tools and resources to help you along with your SEO journey.

Google Analytics (Free) - https://analytics.google.com/

  • Install a tracking code so you can learn how your website is doing.
  • Track visitors, where they are coming from, and what they are doing on your site.

Google Page Speed Insights (Free) - https://developers.google.com/speed/pagespeed/insights/

  • Test your website for page loading speed. Get some tips on how to improve the user experience.

Google Search Console (Free) - https://search.google.com/search-console/about

  • Track your website visits, performance, and id issues.
  • Review site indexing and more

ScreamingFrog (Freemium): https://www.screamingfrog.co.uk/seo-spider/

  • Crawls your website and reports back errors.

Why no Padlock? (Free): whynopadlock.com

  • Check for SSL issues with your website.
  • Identify Mixed Content Issues like secure websites displaying insecure information.

SEO Industry Sites

Search Engine Journal - searchenginejournal.com

Straight-up SEO news, best tips and practices, things to watch out for, and much more.

SE Roundtable  - seroundtable.com

Search Engine Forum with details and information about Search Engines (SE) and changes they make, updates, and case studies.

Google's Search Guidelines/Insights

Google had created some search guides for beginners, along with some guidelines for third-party developers that want to share important information with Google.

Google Search for Beginners (One page with a video): https://developers.google.com/search/docs/beginner/how-search-works

Google Search Quality Evaluator Guidelines (Few hundred pages):


Other Resources

I have not tested these resources but they have been recommended by other SEO's.

Market Muse (Freemium): https://www.marketmuse.com/

Ahrefs (Freemium): https://ahrefs.com/

  • SEO Dashboard - This allows you to manage various aspects of SEO in one program

SEMrush (Freemium): https://www.semrush.com/

  • SEO Dashboard includes PPC, Social Media, and More

MOZ (Freemium): https://moz.com/

  •  SEO Dashboard and SEO tool to help with SEO efforts

SEO Tips

In Google, you can perform a few search functions that will help you figure out what Google has for your website.

Tip # 1: In Google use the search term "Site:yourdomain.com" using your domain name in the "yourdomain.com" section. Results: You can see which pages Google has inventoried.

Tips #2: In Google use the search term "related:yourdomain.com" using your domain name in the "yourdomain.com" section. Results: You can see which website Google thinks is related to your website. *This function may not work for smaller trafficked sites.


I put together a Squarespace SEO Guide for SEO efforts in Squarespace. It has links to how-to guides for fixing/updating your Squarespace website for SEO.

WordPress SEO

WordPress Users

Here are some SEO tools and resources to help you with your SEO efforts on WordPress sites.

Google Site Kit (Free): https://wordpress.org/plugins/google-site-kit/

  • One Plugin allows you to add Google Analytics, Google Search Console, and Get Page Insights.
  • Make sure you configure the plugin while logged into your primary Google account.

Yoast SEO (Free): https://yoast.com/wordpress/plugins/seo/

  • Use the Free Service to help you get the basic SEO elements in place.
  • Some advanced features can be a little tricky, but there are some great online guides.

WP Rocket*

This is a caching plugin (it loads your website quicker) and is used by SEOs and people that need a quick and easy caching plugin.

  • Cache your website
  • Remove used Javascript and compress
  • Remove/Compress CSS
  • Lazy Load Images
  • Optimize video loading
  • Much more

*This is an affiliate link. Waymaker SEO earns a small commission per purchase.