We put together a few resources for you to consider using in your Search Engine Optimization (SEO)Journey. If you need something not listed here please send me an email and I can get it added.

SEO Resources (Our Site)

We have resources that we have made to help explain SEO, tools we have developed to help clients, and checklists/worksheets to help people manage the SEO on their website. We also have a blog for other tips and tricks.

  • SEO FAQ Section: You may have a question and need some answers. We listed the most frequently asked SEO questions to help.
  • SEO Blog: TIps for a variety of SEO-related thoughts, questions, and news. We also post tools and resources regularly.
  • SEO Glossary: In SEO there are some unique phrases and terms. Learn a few terms here.
  • On-Page SEO Checklist/WorkSheet: A checklist of On-Page SEO things you need to be aware of to keep a positive SEO score.

SEO Resources (Off-Site)

Here are some tools and resources to help you along with your SEO journey.

Google Analytics (Free) - https://analytics.google.com/

  • Install a tracking code so you can learn how your website is doing.
  • Track visitors, where they are coming from, and what they are doing on your site.

Google Page Speed Insights (Free) - https://developers.google.com/speed/pagespeed/insights/

  • Test your website for page loading speed. Get some tips on how to improve the user experience.

Google Search Console (Free) - https://search.google.com/search-console/about

  • Track your website visits, performance, and id issues.
  • Review site indexing and more

ScreamingFrog (Freemium): https://www.screamingfrog.co.uk/seo-spider/

  • Crawls your website and reports back errors.

Why no Padlock? (Free): whynopadlock.com

  • Check for SSL issues with your website.
  • Identify Mixed Content Issues like secure websites displaying insecure information.

SEO Industry Sites

Search Engine Journal - searchenginejournal.com

Straight-up SEO news, best tips and practices, things to watch out for, and much more.

SE Roundtable  - seroundtable.com

Search Engine Forum with details and information about Search Engines (SE) and changes they make, updates, and case studies.

Google's Search Guidelines/Insights

Google had created some search guides for beginners, along with some guidelines for third-party developers that want to share important information with Google.

Google Search for Beginners (One page with a video): https://developers.google.com/search/docs/beginner/how-search-works

Google Search Quality Evaluator Guidelines (Few hundred pages):

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Other Resources

I have not tested these resources but they have been recommended by other SEO's.

Market Muse (Freemium): https://www.marketmuse.com/

Ahrefs (Freemium): https://ahrefs.com/

  • SEO Dashboard - This allows you to manage various aspects of SEO in one program

SEMrush (Freemium): https://www.semrush.com/

  • SEO Dashboard includes PPC, Social Media, and More

MOZ (Freemium): https://moz.com/

  •  SEO Dashboard and SEO tool to help with SEO efforts

SEO Tips

In Google, you can perform a few search functions that will help you figure out what Google has for your website.

Tip # 1: In Google use the search term "Site:yourdomain.com" using your domain name in the "yourdomain.com" section. Results: You can see which pages Google has inventoried.

Tips #2: In Google use the search term "related:yourdomain.com" using your domain name in the "yourdomain.com" section. Results: You can see which website Google thinks is related to your website. *This function may not work for smaller trafficked sites.

 

I put together a Squarespace SEO Guide for SEO efforts in Squarespace. It has links to how-to guides for fixing/updating your Squarespace website for SEO.

Squarespace SEO Guide + Links

WordPress SEO Efforts

WordPress Users

Here are some SEO tools and resources to help you with your SEO efforts on WordPress sites.

Google Site Kit (Free): https://wordpress.org/plugins/google-site-kit/

  • One Plugin allows you to add Google Analytics, Google Search Console, and Get Page Insights.
  • Make sure you configure the plugin while logged into your primary Google account.

Yoast SEO (Free): https://yoast.com/wordpress/plugins/seo/

  • Use the Free Service to help you get the basic SEO elements in place.
  • Some advanced features can be a little tricky, but there are some great online guides.

WP Rocket*

This is a caching plugin (it loads your website quicker) and is used by SEOs and people that need a quick and easy caching plugin.

  • Cache your website
  • Remove used Javascript and compress
  • Remove/Compress CSS
  • Lazy Load Images
  • Optimize video loading
  • Much more
*This is an affiliate link. I get a small commission if you buy this plugin.
WP Rocket Plugin Page