Google Analytics in and out

Entry to a room by another means image

I really enjoy having Google Analytics as a Search Engine Optimizer (SEO). It helps track what is happening on a website with some apparent and intuitive reports and features. The volume of data can be a little daunting, and the plethora of options to formulate, collate, aggregate, and filter.  I hope to break down several…

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SEO ROI (Return on Investment)

SEO ROI Balancing Cost and Gain

What is SEO ROI? It’s Search Engine Optimization Return On Investment. Ideally, the benefit of the SEO service should outweigh the cost. Here are some thoughts about calculating the cost. Simple SEO ROI Formula: Change in # of visitors X Conversion Rate X Average Sale = Revenue Revenue from SEO efforts – Cost of SEO=…

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