When Is the Best Time to Order an SEO Audit

time for an SEO audti

Like your business, your website must change to match the changes in your market. However, chasing the latest buzzwords will not help maintain or grow your website traffic either. Knowing when and where to change requires an SEO audit. Therefore, you want to schedule one at the most opportune moment to not overlook any potential…

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Interior Design Websites & SEO: Common Issues and Solutions

interior design websites SEO Efforts image

The interior design industry is highly competitive, and having a strong online presence is crucial for success. A well-designed and optimized website can attract potential clients and increase business. However, many interior designers struggle with their website’s performance on search engines. In this article, we’ll explore the common issues with interior design websites for SEO…

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The Relationship Between SEO and PPC Advertising

Time And Money On Scales Icon. Time Is Money. Money And Time Bal

Introduction Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common digital marketing tactics businesses use to drive traffic and lead to their websites. SEO involves organically optimizing your website and content to rank higher on search engine results pages (SERPs). ¬†This involves tactics such as keyword research, on-page optimization, link…

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Target Customer & Client

Target Content

Who is your target customer? When starting marketing efforts, the questions that always need to be asked are “Who is your target customer” and “Who is your ideal client?” These are two different questions. I’ll cover the first question in the context of Search Engine Optimization (SEO).   To start, SEO Framework and Target Customer…

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Quick Explanation of Local SEO

SEO Process Icon

Understanding Local SEO and How to Optimize Your Website for Local Searches What is Local SEO? Local SEO is optimizing your website for local searches to improve your business’s visibility in local search engine results. Local SEO involves optimizing your website’s content, keywords, and links to target specific geographic areas. Why is Local SEO Important…

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On-Page SEO: Anatomy of a Perfectly Optimized Page

Anaotomy of SEO Page Optimization

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. The process of on-page optimization involves making changes to the content and HTML source code of a web page to improve its relevancy and authority for search engines and users. While the idea of a Perfectly…

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5 SEO tips for 2023

hand open to five for the 5 SEO tips for 2023

5 SEO Tips for 2023 (AI is not on the list) If you manage your website, you want to ensure that your website is visible to as many people as possible. Search engine optimization (SEO) is one of the most effective ways to improve your website’s visibility on search engines. With the constantly changing landscape…

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SEO Resources: Squarespace SEO Tools

Squarespace SEO Resources

SEO Resources for Squarespace Websites Squarespace SEO Tools post started with a conference. I recently spoke at a conference, helping Interior Designers learn more about SEO. As part of the conference offering, I agreed to do a Free 15-minute consultation to help them out and answer questions. I was surprised by the number of Squarespace…

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SEO Challenge: Ranking, No conversions

Results are not what was expected

One of the significant challenges in SEO is working hard to improve ranks to get to a place where there are no conversions. Tracking conversions is a common problem, and there are a few root causes and solutions for this “problem.” I will run through a few of these through a few articles. But first,…

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Meta SEO – Strategy and Tactics

Strategy and Tactics working together

Some thoughts on high level SEO approach I enjoy thinking about SEO and how to be better at the practice, and how to articulate better the strategies and tactics needed for a “successful” SEO campaign. Here are some thoughts in no particular order. This post is for folks that already understand some basic SEO strategies…

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