Archive for October 2021
Keyword Targeting Quality Score
This post will purpose a “back of the envelope calculation” to create an additional baseline to measure your SEO efforts, called Keyword Targeting Quality Score. It started as I was thinking the other day about the challenges of SEO and reporting success. I’m going to call this the Keyword Targeting Quality Score. The goal is…
Read MoreHiring a Content Writer
Hiring a content writer; some thoughts. Hiring a content writer is one of the foundational elements of SEO. Essentially the content on a website moves viewers to stay on the page and gain some insight, knowledge, or awareness. If they like the content, they may share it over a social network or link it to…
Read MoreTechnical SEO: One stone multiple ripples
Addressing Technical SEO Pain Points for Small to Mid-Sized Businesses Technical SEO is a critical component of an effective SEO strategy, especially for small to mid-sized businesses like attorneys, financial services, IT firms, and private colleges. At Waymaker SEO, we understand that technical issues can be a significant pain point for marketing managers who want…
Read MoreClubhouse SEO Fundamentals 10-19-21
Each week I participate with SEO’s from around the world to moderate a room in Clubhouse called SEO Fundamentals. This week we had quite a few mods and a few questions. I’m posting the most relevant question today. For people new to SEO, what are some core SEO Fundamentals? There are definitely some basics that…
Read MoreClub House SEO Fundamentals: 10-12-21
Here is a sample of some of the questions from this week’s room. What are some best ways a business can do SEO? The ideal SEO plan aligns with your business goals and helps with achieving those goals. If your primary interest is to sell more of a good or service, you want to rank…
Read MoreClub House SEO Fundamentals 10-05-21
My apologies I did not get a complete account of this day’s question. Two questions did stand out. How does one Niche in SEO? There are several facets to SEO, so it’s easy to niche into a specific service. But first, let’s look at two prevailing ways people provide SEO services. “Do It for you”…
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