Interior Design Websites & SEO: Common Issues and Solutions

The interior design industry is highly competitive, and having a strong online presence is crucial for success. A well-designed and optimized website can attract potential clients and increase business. However, many interior designers struggle with their website’s performance on search engines. In this article, we’ll explore the common issues with interior design websites for SEO…

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Target Customer & Client

Who is your target customer? When starting marketing efforts, the questions that always need to be asked are “Who is your target customer” and “Who is your ideal client?” These are two different questions. I’ll cover the first question in the context of Search Engine Optimization (SEO).   To start, SEO Framework and Target Customer…

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SEO Resources: Squarespace SEO Tools

SEO Resources for Squarespace Websites Squarespace SEO Tools post started with a conference. I recently spoke at a conference, helping Interior Designers learn more about SEO. As part of the conference offering, I agreed to do a Free 15-minute consultation to help them out and answer questions. I was surprised by the number of Squarespace…

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Google Analytics in and out

I really enjoy having Google Analytics as a Search Engine Optimizer (SEO). It helps track what is happening on a website with some apparent and intuitive reports and features. The volume of data can be a little daunting, and the plethora of options to formulate, collate, aggregate, and filter.  I hope to break down several…

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SEO Challenges: Website Traffic Flow

One of the challenges with SEO work is that the ranking pages are not necessarily the pages that you want people to jump on. Usually, this happens when you have blog pages or item pages with detailed descriptions that outperform your “main pages.” How does this happen? I created a visual to explain how websites…

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Website SEO, You don’t need a new website.

It is time for a new website? Concerned about Website SEO efforts? Recently I’ve talked to a few potential clients that are concerned about how their website is performing. They feel like the website is not doing well and there is something wrong. They are unsure how to pinpoint the problem. Sometimes it’s the way…

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Google Web Vitals Impact SEO

Google announced a new set of citeria to encourage a positive user experience for web users. These new criteria will impact how a site ranks for Search Engine Optimization efforts. The new factors are: Largest Contentful Paint (LCP): measures loading performance. Basically the time it takes for a page to load sufficiently. First Input Delay (FID): measures interactivity.…

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