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Like your business, your website must change to match the changes in your market. However, chasing the latest buzzwords will not help maintain or grow your website traffic either. Knowing when and where to change requires an SEO audit. Therefore, you want to schedule one at the most opportune moment to not overlook any potential…

Introduction Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common digital marketing tactics businesses use to drive traffic and lead to their websites. SEO involves organically optimizing your website and content to rank higher on search engine results pages (SERPs).  This involves tactics such as keyword research, on-page optimization, link…