On-Page SEO: Anatomy of a Perfectly Optimized Page

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. The process of on-page optimization involves making changes to the content and HTML source code of a web page to improve its relevancy and authority for search engines and users. While the idea of a Perfectly…

Read More

Technical SEO: One stone multiple ripples

Addressing Technical SEO Pain Points for Small to Mid-Sized Businesses Technical SEO is a critical component of an effective SEO strategy, especially for small to mid-sized businesses like attorneys, financial services, IT firms, and private colleges. At Waymaker SEO, we understand that technical issues can be a significant pain point for marketing managers who want…

Read More

Your Website is a leaky bucket | Website SEO Audit

SEO Code Errors are like holes in a bucket After almost two years of being back in the SEO world, I’ve noticed a huge problem that seems to be still unaddressed. Search engine optimization (SEO) is essential to any website’s success. It helps businesses and organizations reach their target audience and increase online visibility. However,…

Read More

Technical SEO | Need to Know

There are a myriad of SEO providers or Local Search Engine Optimization providers that also do website development, marketing, social media marketing, and a plethora of other services. Our hope is to provide some clarity on some of the terms in the industry and be a resource to help people get what they need. What…

Read More

Google Web Vitals Impact SEO

Google announced a new set of citeria to encourage a positive user experience for web users. These new criteria will impact how a site ranks for Search Engine Optimization efforts. The new factors are: Largest Contentful Paint (LCP): measures loading performance. Basically the time it takes for a page to load sufficiently. First Input Delay (FID): measures interactivity.…

Read More

Search Engine Optimization Code

One of the most important aspects of search engine optimization code is proper coding techniques and solutions. Most people don’t know how to code, so knowing whether or not their coding is correct can be a real challenge. Much like the framing of your house, there are standards, but if the person who framed the…

Read More