Google Analytics in and out

Entry to a room by another means image

I really enjoy having Google Analytics as a Search Engine Optimizer (SEO). It helps track what is happening on a website with some apparent and intuitive reports and features. The volume of data can be a little daunting, and the plethora of options to formulate, collate, aggregate, and filter.  I hope to break down several…

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Google Web Vitals Impact SEO

Google Web Vitals

Google announced a new set of citeria to encourage a positive user experience for web users. These new criteria will impact how a site ranks for Search Engine Optimization efforts. The new factors are: Largest Contentful Paint (LCP): measures loading performance. Basically the time it takes for a page to load sufficiently. First Input Delay (FID): measures interactivity.…

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