Clubhouse: SEO Fundamentals 7-13-21

This week's meeting was a little light on the range but not missing any of the depth.

Some Topics discussed in Clubhouse SEO Fundamentals:

1. How do you rank better in Google My Business (GMB) for specific keywords?
   • Complete descriptions in all the fields using the keyword you want to be ranked for.
   • Photos with descriptions and alt text
   • Contact info completed
   • Be careful not to misrepresent anything because you can be suspended.
     • If you are suspended, reach out to GMB support.
2. A person was starting on the web and wants to do affiliate marketing. Is there a guide or best practice?
   • Basically, this is beyond the scope of SEO basics.
   • That said, the recommendation follows to create quality content that actually adds value to the web visitor.
   • Once you build a base of followers and have some traffic, you can add some affiliate links.
   • Make sure you have a reason for your affiliate marketing page.
3. What are some SEO tips for Artists?
   • Describe your work with words when you can.
   • Make sure your images sizes are not too large.
   • Create a website that meets a variety of visitor's needs.
   • Be sure to include narrative elements where you can
   • Show people the process from concept to completion
4. Classy Schema, what is it?
   • It's found here: https://classyschema.org/.
   • It tells search engines what the pages are about and suggests how the web search bots should read your page.
   • It's a way of helping the search bots contextualize what is on your website.
   • Search Engines may ignore your signals.
   • There are quite a few schemas, and the standards are in flux.
5. WordPress, how do you organize the Categories Pages for SEO benefit?
   • It depends on what template you are using and how you want the pages displayed.
   • Ideally, pages are nested under categories like buckets.
   • Categories should be high-level and encompass a wide breadth of sub-categories.
   • Categories should be treated as a directory page and should follow normal SEO processes.
   • Also, include some intro texts and warm people up to learn more about the links to the posts themselves.

SEO Fundamentals Frequent Moderators for the day: