Clubhouse: SEO Fundamentals 7-20-21

This week's SEO Fundamentals Session was a little quicker than most. Below are some insights from the meeting.

Topics from the SEO Fundamentals session:

  1. How do you expand your SEO efforts into European markets?
    • You can put in a language translation plugin, but you might miss some cultural elements.
    • Try to be location-specific as different countries in Europe may have differing standards, word usage, and language-specific nuances.
    • In some cases, you may need to be hyper-local (think regions in the country)
    • Be sure to write content that demonstrates that you understand the market and can address their needs correctly.
    • Use local euphemisms and anecdotes in the proper languages
  2. I have a new website and lost ranks. What happened?
    • Without seeing the specifics, it's hard.
    • Generally, websites lose rank when a new version of the site launches because of the following:
      • URL structure changes. Your site has old pages backlinked and indexed.
        • Redirect pages from the old page URLs to the new pages URLs, also known as 301 redirects.
      • Content on the new site changes significantly.
        • Watch pages rankings and adjust if needed. The pages may be ranking for new words or versions of words.
      • A web developer may have used 302 redirects (temporary redirects) and not changed them to 301 redirects.
        • Check for 302 redirects.
      • The website may have "no-crawl / no-index," leftover from the development phase of the website.
        • Turn this off
      • Other technical issues.
        • Run an SEO code check to check for errors.
  3. Is the Exact match keyword domain important?
    • No and Yes. The site can rank keywords without having an exact domain keyword match, even if other websites have an exact domain match.
      • It really depends on the quality of the site.
    • The Search Engines are still machines and can pick up the domain and squish the word into their data packets.
    • The best practice is to create quality content and have a URL that aligns with your broader marketing and branding goals.
  4. What do you do when you get traffic from outside your target area?
    • Identify which pages are being picked up.
      • Include more location-specific content on pages
    • Is there something you can do with the traffic?
      • Redirect them to the right place with content and intro to another resource.
    • Consider offering services in those areas.
  5. Should I create Top Level Domains (TLD) with extensions like ".live" ".eu" ".ie", etc. ?
    • If your business is operating in those markets, you may have to look into the laws that govern doing business in those countries.
      • EX: EU requires the business to be located in the EU to be able to use the.EU extension.
        • You may need to partner with a business in those countries to have a valid website.
    • See the question about exact match URLs for some more insights.
  6. Should I do off-page SEO before I do on-page SEO?
    • Ideally, start with the lotus of control, i.e., fix your site first. Get the elements in place and understand what SEO you are doing.
    • This will give you a stronger understanding that will help off-page SEO efforts.
    • However, don't ignore off-page SEO. Find the balance.

Some of the SEO Fundamentals Moderators for this session:

Emmanuel Dato
Eric Sleeth
Hilary Quinn
Itamar Blauer
Jenny Favela
Rob Bertholf
Tonya Burge
Joshua Monge (Me)


We are always expanding the moderator team. Join us to share your insights. Hang out long enough, and you can be a moderator too!