Clubhouse: SEO Fundamentals 7-27-21

It seems like in the summer months our sessions were a little light in the range of questions, but never in the depth of answers.

Some Questions from this Clubhouse SEO Fundamentals Session:

  1. How do you help a client that has Gateway domains?
    • This is an advanced question
    • Gateway domains are websites that are created to generate traffic, then redirect them to a different website.
    • This is generally not a recommended practice. A website should be able to rank for the content that is actually on the website.
    • When you use a gateway domain, there are myriad ways of how this can negatively impact your domain.
      • If you are connected to a non-relevant site, the misalignment is jarring for Users and Search Engines.
      • If the domain pointing to you could have been penalized or reselling info, you could be sharing that penalty or have duplicate content.
      • Google for more challenges.
    • The best thing to do is get the content on the main site and allow the remaining site to compete.
    • Landing pages and branding pages are a little different as they tend to dovetail into a website.
    • Note: Through the conversation, it was discovered the website in question was given a manual penalty for these efforts.
  2. How do we use no-follow for links?
    • It's a little piece of code you insert on the link.
      • You're website CMS should have the option
    • The idea is you are telling the search engines that you are point to a website, but you are not passing any credibility to the site.
      • It's like saying I know a person I can refer you to, but I don't know them that well.
    • You should consider this for:
      • Sensitive sites that may be associated with your site
      • If you have too many external links
      • If the link is not key to the page it lives on
  3. Follow-up Question: What are other attributes for External Links?
    • Sponsored links: Tells a Search Engine that you are linked to sponsored content.
    • UGC (User Generated Content): Signals that you are not lending editorial credibility to the site.
    • No-Follow: Signals to not pass any credibility onto the site
    • Do-Follow: Signals to the search engines that you have vetted the link and wish to share value.
    • You can read more here: https://www.semrush.com/blog/nofollow-sponsored-and-ugc-links-guide/ 
  4. How do I write words for all the content I want to rank for?
  5. How do we rank better for a new website? (We were told to create content regularly)
    • Check what is ranking already
      • Work on content for the pages that are on the 2-4th pages of the SERPS (Search Engine Rankings Page).
    • Itamar Suggests:
      • Thruuu: https://app.samuelschmitt.com/
        • It shows you SERP data and ranks
      • Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
        • It shows you code errors and suggestions
      • SEM Rush: https://www.semrush.com/
        • It shows you information about your website and competitor information.
  6. July update, it wasn't about web vitals but it seems to have taken effect.
  7. How do you de-index pages in bulk?
  8. What is a silo?
    • Sort information into silos for users
      • Think topics or business needs
    • Content for establishing insight for Search Engines
    • Ideally, these should lead to results
  9.  How do I improve my click-thru rate?
    • Create content that builds authority and entices people to stay on the site.
    • Check your meta descriptions and make sure they are enticing clicks on the Search Engine Results page.
  10. How do you determine what content needs to be optimized?
    • Test and Measure
    • Use SEO plugin for help

SEO Moderators for this Clubhouse SEO Fundamentals

Emmanuel Dato https://www.instagram.com/emmanscape/
Eric Sleeth  https://www.instagram.com/ericsleeth/
David Chong https://instagram.com/davidchongwm?utm_medium=copy_link
Hilary Quinn https://www.instagram.com/proximowebdesign/
Itamar Blauer https://www.itamarblauer.com
Jenny Favela https://www.instagram.com/jnyfav/
Rob Bertholf https://www.instagram.com/bertholf/
Tonya Burge https://www.linkedin.com/in/tonyaburge/
Joshua Monge (Me) https://www.linkedin.com/in/mrjdmonge/

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