What to look for from an SEO provider
Yes, this article is a little counter-intuitive, but you have options. We want people to know that and make the best decisions.
If you're looking for an SEO provider to help improve your website's search engine rankings, there are several factors to consider before choosing one.
Here are some steps you can take to find the right SEO provider for your needs:
- Define your goals: Before you start looking for an SEO provider, it's important to have a clear idea of what you want to achieve. Do you want to increase your website's traffic, improve your search engine rankings, or generate more leads and sales? Once you have a clear idea of your goals, you can better assess the capabilities of potential SEO providers.
- Do your research: Look for SEO providers online and read reviews from their past clients. Check out their website and see if it's optimized for search engines. This can give you an idea of their expertise and the quality of their work. You can also ask for referrals from friends and business partners.
- Ask for case studies: An experienced SEO provider should be able to provide case studies of their past work. Look for evidence of improved search engine rankings and increased traffic for their clients. This can help you gauge the provider's skills and abilities.
- Evaluate their approach: Ask potential SEO providers about their approach to SEO. A good provider should be able to explain their methodology in clear and understandable terms. They should also be able to provide a detailed plan for improving your website's search engine rankings.
- Check for transparency: It's important to work with an SEO provider who is transparent about their work. Look for a provider who is willing to provide regular reports on their progress and who is open to communication and feedback.
- Consider the cost: Finally, consider the SEO provider's service fees. While choosing a provider who fits your budget is important, don't let price be the only factor in your decision. A provider who charges more may be able to deliver better results in the long run.
When searching for an SEO provider, there are several important factors to consider beyond technical skills.
Considerations beyond technical skills:
- Simplicity: A good SEO provider should be able to explain their process in a way that is easy to understand. While SEO work can be complex, the provider should be able to break it down into simple, clear steps. If you can't follow their explanations, you may not get the desired results.
- Clarity: The provider should be able to provide transparent information and data about your website's performance and the work they're doing to improve it. This includes audit reports, technical SEO, off-site SEO, and a transparent pricing structure. They should also have a clear strategy and plan for your website.
- Communication: Regular communication and reporting is essential for a successful SEO partnership. You should be able to access a range of data sets and receive regular reports, and the provider should be able to communicate the information clearly and effectively. They should also be able to provide clear proof of the work they've done and the results they've achieved.
- Other skills: When all other skills are equal, you should consider the provider's communication skills, experience, and personality. It's essential to work with someone who fits well with your business culture and has relevant experience in your industry. They should be able to understand your target market and consumer behavior.
- Choose between a "Done-For-You" or "Work-With-You" provider: Before hiring an SEO provider, decide whether you want them to handle all the work or work collaboratively with you. A "Done-For-You" provider will handle all aspects of your SEO strategy, while a "Work-With-You" provider will work closely with you to guide and support your efforts. Consider your level of involvement and the provider's strengths to choose the right option for you.
- Consider their level of customer service: Look for an SEO provider who prioritizes customer service. They should respond to your questions and concerns and provide ongoing support. Make sure they have a transparent process for handling issues and giving feedback.
- Check for ongoing education and training: SEO constantly evolves, and the best providers stay up-to-date with the latest techniques and trends. Look for a provider who prioritizes ongoing education and training for themselves and their team. This can help ensure that they stay at the forefront of SEO best practices and deliver the best possible results for your business.
Finding the right SEO provider takes some time and research. Look for a provider who can explain their process clearly, provide detailed data and information, communicate effectively, and fit well with your business culture. You can increase website traffic, inquiries, and sales with the right provider.
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Service Provider Options
When choosing a "Work-With-You" provider, consider the following tips:
- Look for a provider willing to take the time to understand your business and goals and work collaboratively with you to achieve them.
- Ensure the provider has a transparent process for guiding and supporting your SEO efforts, from providing regular feedback to making recommendations for improvement.
- Check the provider's communication skills and ensure they can explain complex SEO concepts in a way you can understand.
- Consider the provider's level of experience and expertise in your industry or niche and their ability to stay up-to-date with the latest SEO trends and best practices.
When choosing a "Done-For-You" provider, consider the following tips:
- Look for a provider with a proven track record of success with other clients in your industry or niche.
- Check their reviews and testimonials to see what other clients say about their services.
- Consider the provider's pricing structure and ensure it aligns with your budget and business goals.
- Ensure the provider has a transparent process for handling all aspects of your SEO strategy, from keyword research to on-page optimization and link building.
Where to find SEO Providers
- Upwork: https://www.upwork.com/hire/seo-experts/ Upwork is a popular platform for hiring freelancers, including SEO providers. With Upwork, you can browse profiles, view reviews and ratings from past clients, and compare pricing and services.
- Clutch: https://clutch.co Clutch is a platform that connects businesses with SEO providers. They have a comprehensive directory of SEO firms, along with detailed profiles and reviews from past clients. You can also filter providers based on location, size, and other criteria.
- Moz Recommended: https://moz.com/partners Moz Recommended is a directory of SEO providers vetted and recommended by Moz, a well-known provider of SEO software and resources. You can browse providers based on location, size, and expertise.
- WaymakerSEO: https://waymakerseo.com/seo-service/ WaymakerSEO is an SEO provider that offers a range of services, including SEO audits, keyword research, on-page optimization, and link building. They have a proven track record of success with clients in various industries and niches.
- TopSEOs: https://www.topseos.com/ TopSEOs is a directory of SEO providers vetted and ranked based on their performance, customer satisfaction, and industry expertise. They provide each provider's in-depth profiles, reviews, and ratings from past clients. You can search for providers based on location, services offered, and other criteria. TopSEOs is a trusted resource for businesses seeking a reputable and effective SEO provider.
Senior-level SEO consultant that enjoys helping businesses learn how to SEO their website since 2007. I have over 20 years of experience helping business owners realize their goals through process development, data-driven decision-making, and simplifying complex processes.