Search Engine Optimization Reports Overview
Whichever SEO company or services you use, you should be able to get detailed reports from your Searching Engine Otpimization provider. What information should you have access to and what can be reported? Read below.
What SEO reporting should I Expect ?
This is a small list of reporting you should ask for if you are paying for search engine optimization and some rationalization of why it's important.
Current Web Traffic - Your SEO provider should be able to show you how much website traffic you are getting, where people are coming from, which pages they visit, and how long people are spending on each page. This information should be used as a baseline for meauring SEO efforts. If you can't ge the information from your SEO person, you should be able to setup a Google Anlytics Account and setup your own tracking.
Code Audit - Your SEO provider should be able to audit your code and detect errors that are limiting your SEO score. Things like page loading times, broken links, broken images, missing tags, etc. have an impact on your SEO score. Improving the code will allow search engine spiders to better crawl your website; more frequent indexing and a deeper level crawl.
Keyword Audit - When you created your website you had an idea of what you wanted to say and what you wanted people to see. If your website is not generating leads, you may have chosen a strategy that is not paying off. You need to review the content of your website and see what words you are using and the frequency and concentration of those words on your website. Once you habe the list, you need to know if the words you are using are the words that people are searching. If the words people are using to find similar products and services are not on your list, you want to research and create a new keyword list, utlizing this list for your website. Understanding and creating a keyword list for your site will help you when you want to create content that is searchable by web users.
Backlink Audit - You need to know what website are connecting to your website and how they are connecting. If a link is off an anchor text of "Read More" you are losing out on an opprotunity. Asking these websites to use a keyword link can help your SEO efforts. You also want to measure the health of the websites that are linking to your website. Knowing this information can help you seek out positive backlinks.
Competitor Analysis - This is one the key processes we have for our SEO efforts. We watch our competition and actively work to stay close to their ranks for specific keywords. Reality is there are 10 spots on the first page. You don't have to be # 1 for a keyword. Knowing who you are comepting with and on what level can help you step up your game.
Pay Per Click results (If you are engaged in Pay per click advertising) - For pay per click advertising you should be able to track your budget, click costs, and the number of impressions and clicks you have recived. This information is great for figuring out your cost of aqusition for new clients. Benchmarking is also helpful if you dovetail SEO efforts into your broader strategy. By optimizing your website and using a keyword list, you increase the relavancy score and can bring the cost per click down, allowing more clicks for your budget.
Final Note on Search Engine Optimization Reports
SEO reports don't need to be overly complicated, but they should contain enough information for you to make informed decisions. Personally I've seen reports that were a few lines on an excel spreadsheet. This would be an example of too little information.
Whoever you use for your SEO efforts, be sure to ask them about what kind of reports they are able to provide you and use this list as a starting point.
We think having strong clear SEO reporting capability is important. If you would like us to help provide you with SEO reports please Contact us for SEO reporting.
We offer an array of reports that can help you along your Search Egninge Optimization efforts. Please contact us to start getting SEO reports today.