Paying an expert for help on developing adequate Search Engine Optimization (SEO) strategies for your business can seem pricey. So, here are some alternatives.
Make a house call: When you hear about someone who is interested in your business (or needs your services), ring their doorbell! If you find them at home, great! You are the most qualified person to show them how to properly type your web address into the search bar on their computer and pull up and bookmark your business page. You may then take the time to explain to them how you can help them, or you can leave them there to parouse your website for the answers they seek.
Computer labs: Visit public libraries and other public access computer labs. Set your business website to homepage on every machine to increase viewership.
Tablet dispersion: Invest in some electronic tablets (i.e. iPad or Fire), search up your website and increase your reach by standing out on a busy street corner to hand them out, preloaded to your business page. Who knows? Maybe someone will take the tablet home and really read through the details of your website and call you in the morning!
Don’t underestimate the printer: Print out your entire website and have it bound. Self publish it for free and sell it on Amazon for 99 cents. Make a few books while you market your business to avid readers!